Avgol

A global non-wovens manufacturer seeking to differentiate from its competitive set and lead through innovation and technical expertise

The Brief

Having worked with our sister company, PHD Marketing, on media activities, Avgol required a new website, suite of new marketing collateral solutions, animations and support for exhibitions to lift its brand awareness and customer engagement around its innovations.

Discipline(s):

Awards submissions
Branding
Campaign
Content marketing
Digital
Media management

Our Activity

As with any branding programme, being clear on objectives is key. Avgol was seeking to maintain its current logo device but integrate it effectively into graphic design solutions across the business. Working with the VP of Marketing, our team developed a comprehensive set of brand guidelines supporting the business to roll the new design standard out across Asia, Russia, Europe and the Americas efficiently and effectively. The programme then developed into new marketing materials, an upgraded website, exhibition design and management as well as videos and animations to support HR initiatives.

What our clients say:

DesignbyPH have been incredible in their delivery for us. Often with short lead times, they have been able to deliver creative solutions on time and on budget, and have been acutely aware of the international nature of our business providing accurate, high quality solutions at all times. I really appreciate their support.
Nick Carter VP Marketing

Results

Avgol was acquired by Indorama Group in 2021 and continues to successfully grow with its now integrated brand, which delivers consistency wherever the Avgol business operates.