Cornelius

A specialty chemical manufacturer and distributor needing a contemporary branding overhaul

The Brief

Working with our sister company, PHD Marketing, designbyPH was engaged to provide a complete overhaul of the company brand moving it from a traditional specialty chemical business to something more appealing to its key sectors of health & nutrition, ocular and personal care.

Discipline(s):

Branding
Campaign
Digital
Videography
Translation services

Our activity

Our rebrand was centred around a fresh new take on the existing Cornelius C ‘eye’ logo. Curved elements from the logo were echoed throughout to give a feeling of dynamism and playfulness that reflects the company’s status as an industry innovator. In conjunction with our graphic work on the rebrand, Video by PHD undertook a project to refresh the Cornelius Group video suite to incorporate informative short videos for customers.

A new set of company values was developed in conjunction with the leadership to ensure the rebrand resonated throughout the organisation and comprehensive social media was delivered to ensure the company restructure was understood.

What our clients say:

DesignbyPH provided a superb uplift to the Cornelius brand standing us out from the crowd with a contemporary image which stands the test of time.
Phillip Gibbons Group CEO

Results

The website rebuild, which was central to the rebrand project, was undertaken in a matter of months and the brand-new, responsive site was successfully deployed in April 2020. A notable feature of the website was a Polish language section for Cornelius’ international customer base. This was achieved by working with a translation partner and the internal Cornelius Poland team to achieve optimum accuracy.

The new brand was rolled out across all Cornelius marketing materials, from social media graphics to corporate PowerPoint templates. We’re currently working on a series of exciting new partner and product launches for Cornelius Group, which again include tailored translated marketing communications for international employees and customers.