Kerfoot Group, part of Oleon Group

A leading commodity and speciality oils business supplying the food and personal care industries seeking a complete overhaul of its brand image and marketing

The Brief

Northallerton-based Kerfoot Group, having recently been acquired by Avril Group, was seeking a marketing and design partner that could act as its outsourced marketing department. Requiring a complete refresh of its website look & feel and approach to its marketing communications, Design by PH was engaged to work with its sister company, PHD Marketing to deliver a solution.

Discipline(s):

Article writing & placement
Content marketing
Copywriting
Marketing strategy
Marketing mix
Rebrand
Media management
Digital

Our Activity

The initial work with the Kerfoot team was to overhaul the website and vast array of datasheets for its range of 500 oils. The business needed a new fresh, contemporary and vibrant image to align with its fantastic portfolio of oils and essences. We developed a range of iconography to enable the business to communicate its value proposition more easily and to simplify the marketing of its product range. Initial projects involved exhibition stands, roller banners, brochures, e-newsletters, direct mail solutions and the website.

What our clients say:

Design by PH did a fantastic job from day one. They brought us up to date, there was no job too big or too small and are totally reliable. Whether we need signage, leaflets, brochures or digital work, they are our go-to partner and are a pleasure to work with.
Sarah Stokes Kerfoot Group

Our Activity

Design by PH has delivered a number of graphic design, video and animation solutions but two stand-out projects include the design and development of a promotional carton mailer, which saw oil samples, a brochure and QR code and landing page being delivered to top customers with fantastic feedback. A product bible catalogue was also designed with an artisanal feel to appeal to health and beauty customers, which was received with great comments from Kerfoot team members and customers alike. Printed on 100% FSC recycled uncoated board to boost the brochures’ tactility, the result was deemed a great success.

What our clients say:

Design by PH did a fantastic job from day one. They brought us up to date, there was no job too big or too small and are totally reliable. Whether we need signage, leaflets, brochures or digital work, they are our go-to partner and are a pleasure to work with.
Sarah Stokes Kerfoot Group